Shamim brings a message of empowerment with her new track Option & Priority

Wednesday 4th March 2020 | Grace

Bringing with it a message of self-worth and power, Shamim’s new single, Option & Priority, is a hit of powerful vocals combined with sharp and catchy back beats that will leave you feeling stronger than ever.

Option & Priority is a perfect mix of modern R&B, amazing vocals and a compelling message. The track was produced by  Amandeep Dhaliwal, who has previously worked with the likes of A2, Jevon, and Sam Wise under his nickname Clonez.

The song is accompanied by a bold, fierce and expressive music video that sees Shamim pushing the man out of her life to prioritise herself and what she needs, showcasing her mesmerizing vocal performance and asserting her message of women’s empowerment. The video, which was created in and set to the backdrop of London, was directed by Prince Mensah (Film Boy Entertainment). In it Shamim attracts the attention of the audience through her edgy fashion sense and undeniable magnetism.

Born in Uganda, the artist says that she is inspired by music from around the world and from the eras, giving a particular nod to more classic R&B and soul artists such as Etta James, Nina Simone and Otis Redding. “I am inspired by honesty in music,” Shamim comments. Fans of Beyoncé, Rihanna, Jorja Smith, Ella Mai, Summer Walker or SZA will also love Shamim as she, like these other great singers, wants to put the truth at the core of her music and refuses to be labelled.

The track is out now and you can check out more of her work on her Instagram, Facebook and Twitter.