Being a Guilt-Free Shopper: The Guide to Sustainable Fashion

Other | Monday 11th February 2019 | Ana

Acknowledging that we can do better and should do better is holding ourselves accountable and in turn, we hold brands accountable. One of the easiest ways we can reduce our contribution to the culture of fast fashion is: not buy into it. This doesn't mean we stop buying clothes. That’s simply unrealistic but changing the way and where we buy and is the first step to making a difference.


Shop second-hand - Trade, Depop, Poshmark


Online stores like Depop and Poshmark offer the opportunity to shop almost brand new items at competitive prices from low-end to high-end, and the best part? It’s all second hand. It’s been bought and it’s being passed on. You are contributing to the prolonged life of a piece that could have ended up in a landfill.


Shop local

Whenever you’re feeling like a trip to the shop, avoid the high-street. Go local. Do the research and support local designers. Buying local may be a little bit more expensive but it makes a significant difference to the quality of your clothes and the lives of those around you.


Take care, reuse and repair.

According to Wrap, it is estimated that £140 million worth of clothing goes into landfill each year. That is clothing which could have been washed with detergents, repaired at home or given to professional services to resize and repair. In the long-term repairing clothes is sustainable for the planet and your wallet Repaired clothes can serve you longer but also be resold for more than they would have been!


Buy timeless pieces of higher quality.

Tying in with repairing your clothes, it makes sense to buy clothes for more that will last longer in the long-term. Trends like the ‘capsule-wardrobe’ and a minimalist lifestyle have gained popularity lately showing that building a closet filled with quality, timeless pieces can be much cooler than buying into each new trend.


In conclusion, it is impossible and reckless to ignore the fast fashion problem in our culture, however, it is more reckless to ignore that we as individuals can change the course of what's happening today in fashion.

By learning to be more sustainable consumers and becoming more aware of the methods that make an impact without restricting our lifestyles, we hold ourselves accountable which brings about the accountability of brands. It all starts with one step in the right direction.