blu eCigs hits Birmingham with Ellen Allien, Jackmaster, Levon Vincent, Virginia John Dimas, Hanfry Martinez, Lopaski, James Priestly, Giles Smith, Lewis Oxley

blu eCigs is inviting Birmingham to The Rainbow Venues for an exclusive party curated by Blackdot and Secretsundaze. The free event forms part of a nationwide music tour and sampling experience celebrating the launch of premium global e-cigarette brand, blu eCigs, in the UK.

On Saturday 29th November from 7pm, blu eCigs will takeover the Rainbow Warehouse and Garden to throw an exclusive party showcasing the brand values of pleasure and freedom, with huge sets from Ellen Allien, Jackmaster, Levon Vincent, Virginia John Dimas, Hanfry Martinez, Lopaski, James Priestly, Giles Smith, Lewis Oxley.

Headlining The Rainbow Warehouse is Berlin-born Ellen Alien – a star in the electronic music galaxy who splits her time between Berlin and Ibiza singing, DJing and producing an eclectic mix of dance music styles. She will be joined by crowd-pleasing pro Jackmaster, along with sets from John Dimas, Hanry Martinez and Bunny & Lopaski.

Meanwhile, The Rainbow Garden will be taken over by Levon Vincent spinning a fusion of New York house and classic Berlin sounds alongside sets from multi-talented Virginia, Giles Smith, James Priestley and Lewis Oxley.

Throughout the night revelers will have the chance to sample the stylish range of blu™ e-cigarettes. In the days before the event blu’s bespoke sampling bus will also take a tour of Birmingham to give smokers the chance to sample the range and take a trip to a blu virtual reality with one of modern technology’s most exhilarating innovations - the Oculus Rift. blu eCigs Oculus Rift experience will see party-goers transported into a new blu world - inspired by Burning Man festival - which gives an extreme sense of freedom and exploration.

For a chance to join blu at this exclusive event, head to blucigs.co.uk/tickets and register for tickets. Winners will be chosen by ballot on 5th, 12th, 19th and 28th November and notified by email. Register early to avoid disappointment.

The blu eCigs nationwide music tour and sampling experience will continue showcasing the blu brand values of freedom and pleasure at various locations around the UK and Ireland; the last stop is Nottingham on 5th December.