DIARY: Trade 2WENTY 4OUR: The Longest Birthday - Sat October 25th w/ Smokin Jo, Tom Stephan, Pagano, Hannah Holland, Severino Panzetta, Ian M, Pete Wardman, BK+

Trade 2WENTY 4OUR: The Longest Birthday
Saturday October 25th
@ Egg Ldn


The Trade Collective present a much anticipated celebration for their forthcoming 24th birthday with a very special event titled "The Longest Birthday" as they produce something never done before in clubland at their home EGG LDN!


DJs will be playing across the entire venue in Trade Modern, Trade Lite, Trade Disco and Trade Tuff and will feature Trade Legends, International Stars, regulars special guests and some incredible names making their debut!


Look forward to an array of Trade sonic masters including: Smokin Jo, Tom Stephan, Pagano, Ian M, Pete Wardman, BK, The Sharp Boys, Guy Williams, Hannah Holland, TheMen Who Fell2Earth, Severino Panzetta, Massimo Paramour and many, many more!


Tickets: Over the Bank Holiday weekend - the ground breaking "Free Ticket Registration" offer received more than 1000 applications & the winners have now been notified


Online £10 & £12 advance tickets have now SOLD OUT in record time! The next batch of £15 advance tickets have just been released!


We look forward to welcoming you for a unique event that London has never experienced before!


Love and respect,
The Trade Collective

Listings Info
Event: Trade 2WENTY 4OUR: The Longest Birthday
Date: Saturday October 25th 2014
Venue: Egg London, 200 York Way, Kings Cross, London, N7 9AX
Time: 2pm - Midnight
Admission: Online Tickets: Advance Early Bird tickets £12; Advance Saver £15; Standard £18 exclusively available from: www.moreonthdoor.com

Line Up Highlights include:
TRADE Tuff with Pete Wardman, BK, Ian M, Ross Homson + more TBA
TRADE Modern with Hannah Holland, Smokin' Jo, Pagano, Tom Stephan
TRADE Disco: Severino Panzetta, TheMenWhoFell2Earth, Massimo Paramour
plus in TRADE Lite: Guy Williams & The Sharp Boys featuring Tonnic, + more!

Web: www.egglondon.net
Info no: 07772 384533

Laurence Malice's 12 TRADE STORIES

1: The Opening Night of Trade
Clubland sometimes offers something unique and different. We are proud that we did.

2: Trade hosted one of the 2 stages for the Love Parade in Leeds, appearing in front of half a million people
The day was simply mesmerising and to see so many happy smiling faces react in such an incredible way will stay with me forever. There were only 2 stages - Trade was one of them the other was Radio One!

3: The launch of the Trade compilations series topping the dance charts!
We are very proud that as one of the first club brands to head into the World of compilations; that the reception was so popular that we hit the top spot!


4. The discovery of so many DJs who became a force to be reckoned with internationally including the late Tony De Vit, Tall Paul, Smokin' Jo, the Sharp Boys… the list goes on and on.
No gay club in this country has managed to equal this. Our music policy will forever be our most pivotal contribution to the club scene.


5: The Channel 4 'Trade" Documentary.
Never before had a club brand been profiled in such a way on terrestrial television in the UK. Being on Channel 4 also encapsulated what the team's hard work every weekend had broken through - the barriers of not being labelled as just another club but something special.

6: Launching the Trade Lite Lounge.
We noticed the explosion of a funkier, more disco orientated House sound in the scene that completely complimented what we were achieving on the main floor. The creation of 'Trade Lite' was at the time incredibly exciting as the venue (Turnmills) was developing and changing with new rooms being built.


7: Hard House turning mainstream and going international with Pushca in Ibiza and New York.
Taking Trade around the globe has been such an great honour as our sound pre- internet started getting noticed internationally by word-of-mouth and reputation, all of a sudden starting to hit the national charts of many territories, the Trade parties continued to touch down in such of the best clubs in the world.

8: The first Kinky Trade party
We always endeavour to put a lot of thought and effort into our themed events and one of my most memorable has to be the first 'Kinky Trade' party . From the artwork to the production and décor - it was a very successful special party which is up there as both a DJs and customers favourite!


9: Having every top DJ on the planet wanting a slot to play at Trade
When you get the likes of Frankie Knuckles, Monica Kruse, Christian Smith and David Morales asking to play you know things are going well.

10: DJs accrediting themselves to Trade when they never worked there
I have lost count of the many times I have seen a DJ claiming they have been booked at Trade, when they have never ever played there! I suppose you can put it down to flattery but it can become annoying as we have such a unique music policy and only book the right sound for Trade.

11: Having top musicians lined up outside Trade waiting to get in like regulars such as Bjork
We have been visited by some of the most incredible music, theatre and entertainment stars who had heard and wanted to experience the unique style of clubbing which we produce.

12: Trade scene on HBO's 'Sex and the City' series
The mention and scene makes you realise how far and wide we had come, and we haven't finished yet!


Trade 2014 Notes
Steven Sharp is one half of the Sharp Boys DJs and was an original Trade clubber who then became a DJ at Trade, helping launch Trade Lite at the tail end of the 90s. With DJ partner, George, the Sharp Boys ran their own Sharp Recordings label (via React Records), compiled & mixed albums such as ' Sharp Tools Vol 1 ' and enjoyed worldwide success as producers and remixers for the likes of Britney Spears, Kylie, George Michael and many more.The Sharp Boys have remained at the core of London's polysexual club scene with residencies at many of the more iconic venues such as Heaven, Area, Fire, Barcode and Wrong. They are currently in the process of reactiving the Sharp label and making this distinctive back catelogue available for the first time digitally.
Laurence Malice founded Trade, which was the UK's first legal after hours party, opening at 3am Sunday morning and running through to midday or later at Turnmills, and he has presided over his baby for the last 22 years. He has since opened Egg London, which is one of the capital's busiest and most established underground club locations in Kings Cross, and which has just celebrated its 10th Birthday recently playing host to International DJs such as Danny Tenaglia, David Morales, DJ Sneak, Felix the Housecat, DJ Pierre, Dubfire, Layo & Bushwacka, Yousef's Circus events and Todd Terry.