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Google is dead. Kind of.

Other | Wednesday 12th August 2015 |

Mr. Page and Mr. Brin, Google's founders, have created a new company called Alphabet.

This parent entity will house the research firm Google as well as several smaller operations like Nest and Calico.

The existence of Alphabet relieves some of the pressure on Google, as the founders have used the enormous success of the search engine to fuel and fund riskier operations like:

  • autonomous cars,
  • smart household devices
  • Internet operated delivery balloons
  • cutting-edge medical research

The major restructuring will ostensibly give investors greater insight into how their money is being spent.

So what is Alphabet?
Simply speaking, Alphabet is a collection of companies, the largest of which, of course, is Google. This newer Google is a bit slimmed down, and the companies producing other products and chasing other goals, are contained within Alphabet. 

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